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Liverpool Tour Guides Speaking Multiple Languages.

Why Liverpool is now able to deliver tours of North West England & North Wales & for the French, German, Spanish, Portuguese, Dutch & Mandarin Tourism Market.

Having started off in 2013 with ideas & things to do in Liverpool, Brilliant Liverpool Tours quickly realised that visitors & the Travel Trade wanted bespoke & “sur mesure” tours beyond Liverpool to explore North West England & North Wales. Although Liverpool is the perfect hub for these tours, their ambitious plans to meet these demands were being held back with the lack of suitable guides with language skills.

“It was simply not possible to reach out to the Foreign Inbound Travel market & to speak to Tour Operators specialising in groups from Europe, South Korea & China as we simply did not have the guides with the language skills required to deliver the tours” said Neil McDonald Managing Director of Brilliant Liverpool Tours. “I found this extremely frustrating, especially with initiatives from VisitBritain & Marketing Liverpool (visitLiverpool) to promote the UK and in particular the idea of Liverpool being a cost effective and superb new destination to the Chinese Market when previously we had no Mandarin speaking tour guides” says Neil.


In 2013, Liverpool trained 30 new Blue Badge Tourist Guides, a 2-year training course which cost £6000 per person. This course included Neil McDonald & Claire Rider who then went on to found Brilliant Liverpool Tours & the extremely popular Liverpool Beatles Walk.

After delivering tours for the major Tour Operators & arranging FAM trips & sharing ideas of tours that would sell themselves, Brilliant Liverpool Tours have now completed a 12-week training course for 18 new Tour Guides 12 of which are bilingual foreign language guides and are native speakers to their own country. 

Recruiting fun guides to represent our own brand and our clients.

The selection process was rigorous & extremely competitive with far more applications received from the adverts placed and Neil says “it was more important to get the people with the best personality and skills to properly represent themselves, us and our clients & of course their language skills.

We asked them all to prepare a short video of guiding their favourite place and we weren’t really worried about their knowledge at this stage as its their smile, presentation skills and just getting the right people as there is far more to guiding than just the date of this building or that building and tours are all about sharing your passion and making sure things are properly organised, safe and lots of fun”.

Video from Evelise one of our successful Belgiquecandiadates https://www.youtube.com/watch?v=U7xOLP3aa0k

The comprehensive 70 hour course was benchmarked at level 3 & was delivered by a Liverpool Local Enterprise Partnership accredited trainer called Katy Moussadda from Tourism Training and has been partially funded by the Skills for Growth Initiative with Brilliant Liverpool Tours making up a £5000 contribution themselves.

"We wanted the course in the class room to focus on the core skills, for example, managing the group, road crossings, top visual priorities, guiding in a coach, walking tours, managing the client’s expectations, dealing with incidents and delays on the day, guiding in buildings and they were all split in to syndicate groups". says Neil.

The course also included practical work in and around Liverpool practicing Walking Tours and also on several days the new guides learned and perfected thier coach guiding skills on a moving coach. Although all the guides received ongoing continuous assessments, tutorials and passed an end of course exam,  none of our new guides will work alone without support from one of our existing guides until we and they are totally confident that they are ready. We are very much a family orientated business and our values are to support each other. All of the guides have been given individual Personal Development Plans and we will all be undertaking post course training over the next few months.


This demonstrates our continued commitment to providing the very best Tour Guides for our clients and for the Cruise Market and to become an innovative “One Stop Shop” for the Travel Trade.

It is not our intention to replace Blue Badge Guides & our course is not affiliated with the ITG. Our guides will work on our daily Beatles Walks and we will use and prioritise our favourite Blue Badge Guides many of which we trained with ourselves and who are our friends, however, not all of them can speak foreign languages and not all of them want to, or are able to guide in Chester, North Wales the Lake District and beyond. If we advertise or if you specify as Blue Badge Guide for your tour then we will provide one however, with Brilliant Liverpool Tours you can always be assured that you will be offered the very best guide for your tour.

All of our guides are insured and hold First Aid Certificates and any guides working with children 16 & under for school and educational tours will be DBS cleared.

Brilliant Liverpool Tours can provide Liverpool, Chester and North Wales Tour Guides in English, French, German, Mandarin, Dutch, Spanish & Portuguese. They can also deliver private Beatles Walking tours in any of the above languages. They can be contacted by email at This email address is being protected from spambots. You need JavaScript enabled to view it. or telephone +44 800 246 1959 (+44 7545 111397).

API Booking Platform & request Negotiated Rates

We are now using an API booking system https://brilliantliverpooltours.rezdy.com/index

We are now truly in a position to offer tours to many more agents all over the world. We are members of UKinbound & we had an extremely successful time at the World Travel Market in London and with all these measures in place we are set to be the very best DMC in the North West of England.

Latest Information via Twitter

  • Lakeside & Haverthwaite Railway in the English Lake District
  • John Ruskin house Brantwood in the Lake District on one of our private guided UK literature tours for small groups
  • Beatles Walk
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  • Blue Badge
  • Cruise Excursions
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About Our Team

Our Tour Guides are all local.
Some are qualified Blue Badge Guides, while others are qualified at level 3 skills for growth.
All are trained and insured. Using native bi-lingual speakers enable us to deliver tours & experiences that’s it’s not possible for others to create.

Contact Us

  • 19 Churston Road, Liverpool, L16 9JS

  • T: +44 (0) 800 246 1959
    M: +44 (0) 7545 111397
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