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Terms & Conditions & Privacy Policy

Brilliant Liverpool Tours Ltd  (incorporating Beatles Walk) Booking Terms & Conditions & Privacy Policy

1. General 

1.1 Definitions 

In these terms and conditions:
"Customer" means the person who is making a booking with Brilliant Liverpool Tours either for themselves or on behalf of a group. "Group" means a party of 2 or more people together under one booking.
“Guest” means an individual as part of a booking.
"Writing" means communication by letter or email.
"Brilliant Liverpool Tours or Beatles Walk" or “Us”, or “Our” means Brilliant Liverpool Tours Ltd.
"You" means the customer making the booking. “Supplier” means any external organisation we choose to enable supply and parts of a service that we cannot fulfil ourselves.
“Contract” means your Booking Confirmation and/or online ticket or vouchers. “Group Booking” means any booking made us by either phone or email for a group. “Online Ticket” means any ticket purchased via any of our own or supplier’s online booking systems or following receipt of the customers payment Brilliant Liverpool Tours Ltd  invoice.

1.2  The Contract for the supply by Brilliant Liverpool Tours Ltd of a booking time and date will be formed when we receive your confirmation either verbally or in writing, or upon completion of your online booking purchase. 

1.3  Your booking cannot be amended unless confirmed in writing by an authorised representative of the Brilliant Liverpool Tours. 

1.4  These conditions and any matters referred to by us form the entire understanding between you and us and supersede any prior promises, representations or undertakings. 

1.5  Any omission or error in any sales literature, web page or site, order form, quotation, price list, order acknowledgement, despatch note, invoice or other document issued by us may be corrected by us without liability. We will advise you of any changes at the time of booking or as soon as is reasonably possible thereafter. 

1.6  The provisions of the Contracts (Rights of Third Parties) Act 1999 are expressly excluded from the Contract so that no third party may claim any rights under this contract. 

2. Purchasing an Online Ticket for Brilliant Liverpool Tours, Beatles Walk or other attractions on our Websites - (please also refer to our privacy statement at section 19 below).

2.1  Online tickets for our own and our suppliers tours are sold at standard entry rates. Our standard rates can be viewed at www.beatleswalk.com www.brilliantliverpooltours.com or on any of our suppliers own websites.

2.2  Online tickets can be purchased using our online booking system at https://brilliantliverpooltours.rezdy.com/index

2.3  Online tickets are assigned a date of visit. If you arrive on a date different to that confirmed and stated on your online ticket or agreed booking, then Brilliant Liverpool Tours Ltd will have been deemed to have provided the service and will be entitled to seek payment of or to keep the payment already received for the agreed supply.

2.4 For Beatles Walks and other tours booked through either our own or a third party website you will receive a Print-at-home ticket or a booking confirmation. It is essential that you print this and bring it with you. 

3. Making Group, FIT (Foreign Inbound Travel) or Travel Trade Bookings.

3.1  The above bookings may be charged at reduced rates. Please contact our bookings team discuss contracted rates via https://www.brilliantliverpooltours.com/services/travel-trade

3.2 Your booking will be processed upon receipt of your booking request in accordance with our terms and conditions and/or any additional contract or terms of supply made between ourselves to supply service to your clients. 

3.3 on receipt of the acceptance of our tour we will usually invoice you and request immediate payment of a 10% non-refundable booking deposit.  We may also increase the deposit if we have to pay additional deposits to our suppliers in order to secure any agreed components of the service. The details of any  deposit will be shown on your invoice.

3.4 Group bookings are assigned a date and time of visit. If your group arrives on a date or time different to that confirmed while all efforts will be made to accommodate your group,  If you arrive on a date or time different to that confirmed and stated on your agreed booking then Brilliant Liverpool Tours Ltd will have been deemed to have provided the service and will be entitled to seek payment of or to keep the payment already received for the agreed supply.

4. If you change a booking (see separate terms for cancellations and section 13 for Cruise Ship cancellations).

4.1 Subject to availability you may change a booking without an administration charge to a different time and/or date up to 14 days of the visit. Any changes to the date or time of your visit within 14 days of the visit will be charged 20% of the costs of the agreed original service and we would cancel that contract. We would then establish a new contract with you for the revised date or time and we may at our discretion then offset any of the above costs against the revised tour.

4.2 Group numbers and/or party structure may be amended subject to availability and retaining your agreed minimum numbers without an administration charge up to 14 days before your arrival date. Any changes to the numbers notified within 14 days of the visit will be charged a 20% cancellation fee per person. But you must pay in full for the minimum numbers agreed in the service from which the original costings were agreed.  We will advise you the charges made for any additional people and if we will be able to accommodate the extra people and we reserve the right to invoice you after the tour if additional passengers or guests arrive without prior notice.

4.3 For bookings changed with less than 14 day’s notice but more than 60 hour’s notice Brilliant Liverpool Tours Ltd reserve the right to retain or invoice 50% of the total costs agreed for the Supply.

4.4 For bookings changed with less than 60 hour’s notice Brilliant Liverpool Tours Ltd reserve the right to retain or invoice the entire costs of the agreed supply.

4.5 Any provisional bookings must be confirmed and paid for 28 days prior to the date of arrival (unless we have agreed separate terms and conditions for payment with you as part of a contracted rate for FIT or Travel Trade bookings) If not, Brilliant Liverpool Tours Ltd reserves the right to offer your time and date to another party. 

5. Group bookings and tours for schools/young persons 

5.1 Bookings for school groups should be directed to our bookings team by email using https://www.brilliantliverpooltours.com/tours/school-educational  in order to tailor your tour and itinerary for your visit and ensure it fits your study subject and curriculum. If for any reason the group is going to be late please contact us on 0800 2461959 as soon as possible and we then reserve the right to amend the tour in order to ensure we finish in accordance with the time outlined in the service.

5.2 All school groups and groups of young persons under 16 must have a minimum leader/participant ratio of one adult group leader per every 15 guests..For groups of older students this ratio can be increase to 1 leader per 25 students.  Group leaders (as identified at time of booking) are admitted free of charge on the grounds that they are accompanying their group, and are responsible for the discipline and behaviour of their group. 

6. All advance bookings 

6.1 All bookings made online, by telephone, e-mail or other forms of distance communication are made subject to these terms and conditions and the person placing the booking warrants that he/she has the full authority to do so on behalf of all the persons they are making a booking for.
6.2 Before your booking is confirmed and the Contract comes into force, Brilliant Liverpool Tours reserves the right to amend the prices and would notify you in writing in good time prior to your visit. 

6.3 All bookings including entrance to included attractions are subject to availability and Brilliant Liverpool Tours reserves the right to amend any booking or if necessary to change an attraction to an equivalent on the day at its discretion to enable that the service still operates within the agreed duration.

7. Arrival 

7.1 If a group is travelling to meet our tour guide then the group must ring the Brilliant Liverpool Tour Guide 1-hour before they are due to arrive at the agreed meeting point with an Estimated Time of Arrival (Brilliant Liverpool Tours will provide the Guides telephone number usually a week before you are due to travel).

7.2 For groups permitted to be invoiced as part of an FIT/Travel Trade contract, we reserve the right to charge the value agreed by the group leader on admission, which will supersede any value stated on any voucher received in lieu of payment, or any prior agreed value. This would happen for example if the group arrived with additional guests and we were able to accommodate them on the tour.

7.3 Guests arriving without a confirmed booking may be refused a tour subject to availability, and will be treated as normal paying guests and must pay our standard rates 

8.. Payment 

8.1 Unless previously agreed as part of an FIT/Travel Trade contract or in writing from an authorised member of Brilliant Liverpool Tours Ltd, all customers must make payment in full at least 14 days before the service . Tours will be given to unpaid groups unless payment has been made in full. 

8.2 Credit Card payments – Many of our tours for example the Beatles Walk can be paid on line on a third party website.  However, for any bespoke and tailor made tours or services for which we send you an invoice, we will add an additional 6% charge to that invoice if you ask us to be able to pay using a debit or credit card. We would therefore amend the invoice and send it to you again with the revised amount and with a link to make a secure payment.

8.3 Travel Trade and FIT payment terms – if we have agreed separate payment terms with you for our services then we will then agree a credit limit with you. If your outstanding invoices subsequently exceed this limit, then irrespective of the payment terms we will ask you for a payment of one or more of the outstanding invoices in order to be able to continue to offer you services. 

8.4 If any payment under these terms and conditions is overdue, then without prejudice to our other rights and remedies we may cancel your booking; and/or we may suspend the supply and/or deliveries of any other services being provided to you. 

8.5 The price of the bookings will be set out when we confirm your booking. Our prices may change at any time, but price changes will not affect existing bookings that have already been confirmed. 

9. Cancellations (see section 13 for Cruise Ship cancellations).

9.1 - You may cancel a booking up to 14 days prior to your arrival time and we will reimburse you in full minus any non-refundable deposits which will have been set out on your booking. Failure to inform Brilliant Liverpool Tours of your cancellation in writing, resulting in non-attendance (a ‘No Show’) will incur a cancellation fee of 100% of the total cost of your booking. 

9.2 - For bookings cancelled with less than 14 day’s notice but more than 60 hour’s notice Brilliant Liverpool Tours Ltd will retain or invoice 50% of the total costs agreed for the Supply. We will then pay the Tour Guide 50% of their fee.

9.3 - For bookings cancelled with less than 60 hour’s notice Brilliant Liverpool Tours Ltd reserve the right to retain or invoice the entire costs of the agreed supply. We will pay the Tour Guide 100% of their fee.

10. Refunds 

10.1 Online tickets and group bookings are non-refundable and non-transferable, except in exceptional circumstances.

10.2 Requests for refunds must be made in writing to us in advance of the date of visit and are subject to review in line with our cancellations policy. 

10.3 Brilliant Liverpool Tours cannot refund any amounts if your numbers decrease on the day. If your numbers increase, Brilliant Liverpool Tours insists payment is made for additional persons on arrival or in the case of FIT & Travel Trade accounts the additional guests will added to your invoice.

10.4 Brilliant Liverpool Tours Ltd accepts no responsibility for any third party/credit card charges incurred during the refund which may be deducted from the total value of any refund permitted 

10.5 No refunds will be given on arrival for any pre-paid groups/guests whose numbers on arrival are less than those booked. 

11. If we amend your booking 

11.1 Brilliant Liverpool Tours Ltd will only change a booking if for an example a road or an attraction was closed or for any other exceptional circumstances or for reasons of safety on the day. If for any reason, we decide to change your booking or any components of your tour or the service then we will inform you as soon as is reasonably possible of those changes. If an attraction was found to be closed on the day of your visit, then we would refund that part of your tour in full. If we were unable to gain access to an attraction because your group were either late and missed their slot, or we decided it was necessary to keep your overall day on time then we would not refund any costs and Brilliant Liverpool Tours and their Guides on the day reserve the right to amend the tour itinerary as necessary to ensure the service is finished at the agreed time.

12. Delay or failure to perform 

12.1 We shall not be liable to you if we are prevented or delayed in the performing of any of our obligations to you if this is due to any cause beyond our reasonable control including you or your group arriving late at the agreed starting point, or if your group choose to ignore the instructions from our tour guides for times to re-join the coach during the day or the group are unreasonably slow on a walking tour or for example disappear in a souvenir shop in which case Brilliant Liverpool Tours will deem that you have varied the itinerary yourselves. Additionally, and without limitation; any act of God, explosion, exceptionally high tides, storm, flood, fire or accident; war or civil disturbance; strike, industrial action or stoppages of work; any form of government intervention; a third party act or omission. 

13. Cruise Ship Calls

13.1 Delays caused by Cruise Ships not being able to or deciding not to call at a Port. Although Brilliant Liverpool Tours could rely on the clauses contained in section 12.1 – in the case of Brilliant Liverpool Tours cancelling Shore Excursions for any circumstance beyond our reasonable control we would refund 75% of the agreed cost of the service or reduce the Travel Trade or FIT invoice by 75%. We would pay our Tour Guide 50% of their fee.

14. Liability 

14.1 Brilliant Liverpool Tours shall ensure that the visit and/or other services you order from us are in accordance with these terms and conditions and shall be performed by us with reasonable skill and care.

14.2 We are not responsible for any loss or damage that is not foreseeable. Loss or damage is foreseeable if it is an obvious consequence of our breach or if it was contemplated by you and us at the time we entered into this Contract. 

14.3 Our entire liability in connection with the Contract will not exceed the purchase price of the services booked.

14.4 We do not exclude or limit in any way our liability for: 

(a)  death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors; 

(b)  fraud or fraudulent misrepresentation; 

14.5  Brilliant Liverpool Tours shall have no liability for any property lost during the visit. 

14.6 Customers and Guests shall bear the liability for any and all damage caused by their action or the actions. Group leaders shall be responsible for the actions of those Guests within their group. 

14.7 If any Customer or Guest’s behaviour is deemed to be unacceptable or causes damage they may be asked to leave the Beatles Story’s premises. If part of a Group, the Group may also be asked to leave the Beatles Story’s premises. No refunds will be made under these circumstances. 

15. General 

15.1 This Contract is between you and Brilliant Liverpool Tours Ltd. No other person shall have any rights to enforce any of its terms.

15.2 Each of the paragraphs of these Terms operates separately. If any court or relevant authority decides that any of them are unlawful, the remaining paragraphs will remain in full force and effect.

15.3 Whilst on any group tour or while attending an attraction In an evacuation situation the group leader(s) are responsible for the movements and exit of the group. All risk assessments, fire risk assessments and associated procedures can be requested by phone on +44 7545 111397

15.4 We are a company registered in England and Wales. Our company registration number is 09583202 and our registered office is at 19 Churston Road LIVERPOOL L16 9JS

15.5 If you have any questions or if you have any complaints, please contact us by email at This email address is being protected from spambots. You need JavaScript enabled to view it.

16. Your information 

16.1 We will use the personal information you provide to us to: 

  1. (i)  take the bookings; 
  2. (ii)  process your payment for such bookings; and 
  3. (iii)  inform you about similar products or services that we provide. 

16.2  A full explanation regarding our privacy policy and your rights surrounding your information can be found at section 19 below.

17. Governing law and jurisdiction - The Contract is subject to English law and the exclusive jurisdiction of the English Courts. 

18.  Brilliant Liverpool Tours Code of Practice and Excursion Policy & our commitment to you.

18.1 We will start and finish our tours on time and at the agreed point.

18.2  We will  supply the right guide for your tours with the specific skills to delight your group. Our guide will properly represent us and your company and they will give their name and telephone number to the guests in case they become separated from the group during the day.

18.3 We will before your visit supply the name and telephone number of our tour guide and in some cases we will also supply the name and telephone number of your driver before your visit.

18.4 All of our guides either hold a Blue Badge or other formal qualification or have been trained by us in order to deliver the very best coach and walking tours in Liverpool City Region Chester and North Wales. If we agree to take your group from Liverpool to another area which we do not know well then we will enlist the services of a suitable local guide to bring your day to life.

18.5 For schools and other young groups we will supply guides who have undertaken an enhanced disclosure through the Disclosure and Barring Service.

18.6 All of our guides are covered under our Employers and Public Liability Insurance although many also have their own insurance through the British Guild of Tourist Guides.

18.7 We have risk assessed all of the generic tours on our website and we will supply a copy of those risk assessments on request.

18.8 Many of our tours are bespoke and tailor made and if necessary we will also risk assess any areas of a tailor made tour especially for school and educational groups.

18.9 Our tours will be fun and will be delivered at the right pace for your group and we will avoid any unnecessary slang or other language that visitors might find difficult to understand.

18.10 When working, our guides will not drink alcohol or smoke in front of clients.  

18.11 When undertaking walking tours, our tour guides will only make road crossings on significant roads using the “Green Man” on pedestrian crossings. Groups may be asked to nominate a responsible adult to act as a “back marker” with larger groups.

18.12 Our guides will make safety announcements when boarding the coach for the first time which will point out the emergency exits and location of the first aid kits and fire extinguishers.

18.13 All passengers will be reminded each time they re-join a coach that it is a legal requirement in the UK to wear a seatbelt.

18.14 All passengers will be counted twice before we allow the coach to depart.

18.15  We will not condone any discriminatory act or attitude in the conduct of our business with the public or our employees. Acts of harassment or discrimination on the grounds of race, sex, disability, gender re-assignment or sexual orientation are disciplinary offences.

18.16 All of the group tours shown on our site have been carefully selected so that they are fully accessible and we have deliberately avoided offering attractions who do not have wheelchair access and suitable toilets and baby changing facilities. There is one exception namely the Cavern Club in Mathew Street which has a considerable number of steps down in to a former cellar location and there is no lift of other wheelchair access. We adopt a strict all or no access to our tours and if when creating a tailor made tour for a group we would not offer the Cavern or any other location with access issues if there was anyone in that group who would have problems accessing that location. There are plenty of other attractions available with excellent all round access and we only make the Cavern Club exception as it is the most requested venue and in any tour literature or booking confirmation we are extremely careful to point out the access issues there.

18.17 We promise to acknowledge any written correspondence or complaints the same day and we will then give a full reply to those within 7 days.

18.18 We are extremely grateful to receive facebook, tripadvisor, google and other reviews and we promise to reply to any comments or posts you make on those sites in relation to an experience on one of our tours.

19. Box Office - Privacy Policy

19.1. What information do we gather?

As a visitor to this site you may be asked to provide us with personal information such as your name, address, telephone number and email address when you fill out a form.

This information is collected for internal administrative purposes only and will not be passed to any other organisations. Some of the information We collect through forms is marked as mandatory and other information is provided voluntarily, if you fail to provide Us with information that is marked as mandatory We will not be able to process your form. The only mandatory information We ask for is that which is needed to complete the ticket sale, requiring that you provide Us at least with your full name and e-mail address.

19.2. Payment details

Payment is handled separately, and securely, through Stripe (“Payment Processor”), so those details are never gathered by us and we never have access to them.

19.3. How do we process this information, and for what purpose?

At present, We require these personal details for a number of reasons. We need your full name and e-mail address so we may be able to send you tickets electronically, so we can re-issue you tickets and possibly offer refunds if necessary, and we also require this information for our own record keeping, as well. We may also use these details to send you promotional material about other related services or products, unless you opt out of our mailing list. If you wish to be removed from the mailing list, simply send us an email request or check the relevant box during the booking process.

19.4. Who will We share this information with?

We do not share the information we collect with any third party apart from The Little Box Office, who host the box office site and hold this information for us. They are also subject to the Data Protection Act and the Privacy Act in the same manner we are.

19.5. How do We protect your information?

We follow the Information Commissioner’s Office’s (ICO) recommendations for our own data security. Our Payment Processor use their own security measures to keep your personal banking details safe, including safeguards such as firewalls and data encryption. Please see their privacy policy for more information.

19.6. What rights do you have to access, change or remove your information?

Among others, you have the right to a copy of the information we have collected from you. Additionally, you are entitled to have inaccurate personal data rectified or destroyed. In fact, we welcome any amendments you may suggest, as it is also our obligation to keep any data we collect as accurate as reasonably possible. 

You have the right to access and amend or ask Us to remove your personal information at any time and if you wish to do so:

- please email us at: This email address is being protected from spambots. You need JavaScript enabled to view it.

- call us on +44 7545 111397

- write to us at 19 Churston Road, Liverpool, L16 9JS

19.7. Use of Cookies

When you provide us with personal information on this site we may use "cookies". A cookie is a short amount of data that is sent to your browser by a Web server and can only be read back by the server that sent it to you. A cookie functions as your identification card and we may use it to track your bookings, log your IP address, or record other information about you. Cookies cannot be executed as code or deliver viruses. Most browsers are able to accept cookies. You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether or not to accept it. If you decline to accept a cookie sent by us you may not be able to access certain functions of the site such as online booking.

19.8. External links

This site may contain links to other sites at which your personal information is collected, on our event pages for example. When following a link to another site, the collection and use of your personal information is controlled by the privacy policy of that site. We do not accept any responsibility or liability for the privacy policies of external websites and your use of external websites is at your own risk.

All information is correct at the time of publication. 
We reserve the right to make alterations should circumstances require it.

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About Our Team

Our Tour Guides are all local.
Some are qualified Blue Badge Guides, while others are former Journalists, or Town Planners All are trained, insured & great fun. That mix of passion & experience enables us to deliver tours & experiences that’s it’s not possible for others to create outside of Liverpool.

Contact Us

  • 19 Churston Road, Liverpool, L16 9JS

  • T: +44 (0) 800 246 1959
    M: +44 (0) 7545 111397
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